Logo Design
The branding power tool, your foundation of marketing success.
What is a Logo?
A logo is a distinctive image or design that represents you. By using your logo as a brand, it functions as a self-reinforcing bridge. The symbol brings together your varied works under a unified theme, reflecting the entire range of experiences you provide.
When accompanying a memorable experience, your logo gathers elements of character that build a story into your identity. Through this, a strong logo imparts feelings of familiarity, strengthening the impulse for your audience to seek further experiences from your brand.
The TekKind Logo Design Process
Five Simple Steps to Logo Success
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1) Conversation
First, we develop an initial theme and style based on your message or persona, and tailor it to your target demographic through careful market research.
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2) First Draft
Then, we produce a set of six proof designs. Each taking a different compositional approach to your theme. If you feel that one of these fits, we move on to step three.
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3) Second Draft
After you choose your design, and offer any feedback, we produce an additional proof of nine logos. These images differ from each other by less of a degree, exploring variations of color, sizing, and spacing.
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4) Final Draft
Carefully refined, your logo is almost ready for delivery. This final draft is a presentation of your logo in four different versions: full color, spot color, grayscale, and black & white.
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5) Delivery
After your final approval, your logo is packaged for delivery in several different standard formats. Included are multiple versions for use in print, web, signs, new media, decals, and embroidery. The final package is provided in both hard copy (CD) and electronic formats (download).
Additional Versions and Proof Sets
We strive to remain open to all customer feedback through the entire design process. If at any point you would like to try additional creative directions, additional proof sets are available at any stage of design*.
*Prices of additional proofs or design sets reflect cost of time and materials, and may vary per project. Please direct service and design information requests to service@tekkind.com.